Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – following McLaren was appraised at £3.5 billion in a change of ownership structure in September.

Wolff, who holds one-third of Mercedes F1, would sell a stake in the region of five percent.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the enterprise.

An official representative said: "We are providing no comment on the matter. The governance of the team will remain unaltered, and each shareholder are fully committed to continued achievements of the brand in F1."

Financial Growth

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos acquired its share for £208m in 2022.

The rise reflects the growth in valuations of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which was released last summer and has grossed over $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the most successful sports film ever released.

Current Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Cheyenne Hernandez
Cheyenne Hernandez

A seasoned tech strategist with over a decade of experience in digital transformation and business innovation across European markets.